About Us

Jeff Hoffman, Ph.D. | Chief Executive Officer and Executive Producer

profile-hoffman Jeff enters his third career with the founding of a new entertainment and media company—Above the Clouds. ATC’s focus is the development, packaging, production, and sales of film and TV projects in various stages of development. The first film produced by ATC, in association with C-Plus Pictures, is The Abandoned, directed by Eytan Rockaway and distributed by IFC Films. It was nominated in both the Los Angeles and the Chicago International film festivals, and was released in theaters January 2016.

ATC currently holds a roster of feature films and documentaries in different stages of production. Jeff is an Executive Producer of the critically acclaimed feature film titledFive Fingers for Marseilles, a dramatic Western-inspired action film set in a remote village in South Africa, as described in Variety. He is an Executive Producer of the documentary under development 9 At 38 with new director Catherine Lee, which premiered at Tribeca Film Festival in 2018. The documentary is based on the life goal of Hyung-Joon Won, a Julliard-trained violinist, to perform Beethoven’s Symphony No. 9 with South and North Korean musicians on the 38th Parallel, the border separating the two Koreas.

ATC is currently investing in and developing several new confidential projects including feature films, documentaries and a limited TV series. These dramatic projects emphasize having a social and emotional impact, and generally highlight important global issues. Jeff is currently producing the film Lansky, about the famous mastermind gangster Meyer Lansky who was never convicted of any crimes but who the FBI chased until the end of his life trying to find his hidden fortune. He has just completed producing a short documentary called Ami’s Dream, based on the founder of the amazing life-saving organization Save A Child’s Heart, Amram Cohen. Along with partners Creative Chaos ATC is currently co-producing a documentary on youth activism on climate change in the US. Other projects and investments will be announced soon as they become public.

Jeff’s first career was that of a clinical psychologist and researcher for several years before he entered the business management world with the founding of social impact consulting-management firm Danya International. As the founder and former CEO of Danya, Jeff provided strategic leadership for this dynamic firm working in public health communications and research, monitoring and evaluation, and training and technical assistance across the United States and East Africa.

Jeff received his Ph.D. in Clinical Psychology from the University of North Carolina at Chapel Hill, an M.A. in Family Studies and Child Development from Stanford University, and a B.A. in Liberal Arts from Michigan State University.


Eytan Rockaway | Writer/Director

eytan_rockaway With a stylish, sophisticated, and effortlessly confident visual language and a deep personal connection to his subject matter, filmmaker Eytan Rockaway strikes a delicate balance between style and substance. Rockaway’s education was both academic, at NYU’s Tisch School of the Arts, and practical, in a number of successful ventures across the entertainment industry.

Rockaway co-founded A Matter of Substance (AMOS), a cross-platform media/entertainment entity successfully spanning the fields of music, film, and television. In 2007, the company’s focus shifted and created a television channel, AMOS TV. The channel was one of the most viewed channels in hotels across North America and was distributed through cable and satellite in territories in Europe and the Middle East.

Before turning full-time to feature directing, Rockaway directed both artistic and commercial work in a variety of genres. His awards include Music Video of The Year at the Rebelfest Festival, Grand Prize at the Berkeley Film Festival for his art house film Signs, Best Fashion Film Nominee at the La Jolla Fashion Film Festival, and Best Film Nominee at the Milano Film Festival, CMJ Film Festival, and Pentedattilo Film Festival for his short film My First Time.

The Abandoned, Rockaway’s directorial debut, was an official selection of the Los Angeles Film Festival and the Chicago International Film Festival. IFC Films released The Abandoned in theaters January 2016.


Russell Gray | Producer

Russell Gray is a Producer and a Television Academy member whose experience encompasses three decades of recognized work in film & television, including the ground breaking HBO Series, “Sex and the City“.

Mr. Gray’s career began at the prestigious Susan Smith Talent & Literary Agency, as an assistant to various Talent Agents representing Oscar winning actors: Kathy Bates, Jack Palance, & Mercedes Ruehl, and Emmy winner, Brian Dennehy.  Wanting to become more involved in production, Gray made the jump to Casting in 1990, where he would carve out a very successful track record as a Casting Director for both Film & TV.  During the 1990’s, Gray was responsible for the Television Series casting of “MacGyver”, “Highlander”, and “Robocop”, as well as Pilots, MOW’s and MINI’s for all Networks.  And, Gray easily made the transition to film,  teaming him with some of the most prominent producers and directors in the independent arena.  Credits include the critically acclaimed “ American Me”, directed by and starring Edward James Olmos; “Four Rooms, “ the directorial showcase for Alison Anders, Alexandre Rockwell, Robert Rodriguez, & Quentin Tarantino; and, “Grace Of My Heart”, Exec Produced by Martin Scorsese.

While still continuing as a Casting Director, Gray began his career as an Independent Producer, with his first feature, “Baja”, written and directed by Kurt Voss, and starring Lance Hendrickson and Molly Ringwald.  Following that, Gray produced “The Last Marshal”, an action picture starring Scott Glenn (Gray also received a writing credit on the film) and then produced his next feature, “A Better Way to Die” for NewMarket Films/Screen Gems.  And, Mr. Gray also Cast the film, which included Emmy Winners, Andre Braugher & Joey Pantaliano.

Gray’s success as a prominent Casting Director continued with his next two TV Series and most recognized work in Casting.  “Two Guys & A Girl” (from Emmy winning Exec Producer, Danny Jacobson) starring Ryan Reynolds, and the Emmy winning “Sex and the City“, on HBO.  Gray’s work on “Sex and the City” earned him membership in the Academy of Television Arts & Sciences (the Emmys).

After the success of “Sex and the City“, Gray continued his Producing career with “Star Crossed“, a contemporary adaptation of Romeo & Juliet filmed in both Portuguese & English, shot entirely in Portugal, with Post Production in Lisbon, London, and Los Angeles.  The film, an EU/UK co-pro, was released theatrically in Europe.

Following that, Gray was in Providence, RI, with the indie film, “The Mulberry Tree“, starring Emmy Winner Joe Morton, which was selected to 13 Film Festivals, with awards given:  BEST FEATURE (Five separate times, including both Jury Prize & Audience Awards), BEST ACTOR, ACTRESS & DIRECTOR.  Gray’s next film, “From The Head“, from first time writer/director, George Griffith, had its World Premiere at the Philadelphia Independent Film Festival where it won two awards, including BEST FILM of the Festival.

Gray next worked as a Producer (with Aldamisa Entertainment) on Renny Harlin’s “Devil’s Pass”, and on Robert Rodriguez’s “Machete Kills” (as Production Exec).  And he produced “Red Sky“, starring Rachel Leigh Cook, Shane West, Cam Gigandet & Bill Pullman, directed by Mario Van Peeples, and released by Buena Vista internationally.

During a long & recognized career over the last three decades, Mr. Gray has established a strong reputation as a story driven producer with expertise in all aspects of feature film & TV.  He actively consults on budgets & finance, casting, story/script development, physical production and post, as well as distribution/film festivals for numerous production companies/writers/directors all over the world. He is represented by Graham Taylor at Endeavor Content (WME).

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